(2013) Every2Minutes Main article: Every2Minutes The Dew XP promotion ended on January 31st, 2013, and Game Fuel (Citrus Cherry) was subsequently discontinued while Doritos's packaging reverted to its usual branding. These codes unlocked extra in-game experience for their career in Halo 4. Much like the previous year, this Dew XP promotion allowed fans to go online and enter codes found on specially-marked Mountain Dew and Doritos packaging. Citrus Cherry was officially released on October 15th that year, where it received a different rebranded design to coincide with a new video game, Halo 4 as a part of the Dew XP Promotion. Game Fuel (Citrus Cherry) returned yet again the following year in 2012 for another limited time, although no companion flavor was released alongside it. The two Game Fuel flavors stayed on shelves until the end of the year when the Dew XP promotion ended. It also awarded consumers access to exclusive giveaways of Call of Duty themed promotional material.Īs before, Game Fuel (Citrus Cherry)'s formula remained unchanged. The Dew XP website had to be linked through the Call of Duty online account before you would get the double XP (2XP) in-game. This time around, the two Dew flavors feature generated codes from under the bottle cap that earns players double experience points (2XP), where consumers had to go to the Dew XP website to enter them.

It received another rebranded design to coincide with the video game Call of Duty: Modern Warfare 3. Game Fuel (Citrus Cherry) returned two years later with another new companion flavor, Game Fuel (Tropical) in October 2011 for a limited time. Citrus Cherry's formula remained unchanged, and it was marketed under the name 'Mountain Dew Game Fuel Horde Red' as it represented the Horde, while Game Fuel (Wild Fruit) was marketed as 'Mountain Dew Game Fuel Alliance Blue' as it represented the Alliance. This 2009 release did not accompany any specific expansion or game release, and (as mentioned earlier) instead served to promote the MMORPG 'World of Warcraft,' which had been released five years prior in 2004. It received a rebranded design to coincide with the Online MMORPG, World of Warcraft. Game Fuel (Citrus Cherry) returned alongside a new companion flavor, Game Fuel (Wild Fruit), in the Summer of 2009 for a limited 10 week run. This 2007 release, in particular, was intended to coincide with a new Xbox 360 video game called ' Halo 3.' Since this is the first time that PepsiCo, the parent company, teamed up with a newly released video game, there weren't any 'extra perks' relating to how you enter codes from the cap to get that 'extra perk' in the game itself.įrom this point onwards, this Game Fuel Promotion would be more than just a one-off promotion PepsiCo did for video games. It was also available in the Slurpee for about half of a year in some places. Game Fuel (Citrus Cherry) was first released in stores with Halo 3 branding from August 13th, 2007 to November 4th, 2007 for 12 weeks nationwide in the United States in various sizes such as 20-ounce bottles, 2-liter bottles, 12-packs, and a similar bottle although not part in Green Label Art 16-ounce bottle. Its tagline is ' DEW with a Blast of Citrus Cherry Flavor with other natural flavors.' In Europe, its tagline is ' DEW with a Rush of Cherry Flavour.' History Main article: Game Fuel Promotion (2007) Halo 3 (This change also took effect with 2017's DEW-S-A, 2018's Berry Monsoon and some other notable flavors) In 2023's Halo Infinite release, Citrus Cherry was reformulated back to be a full sugar formula. This 'half-diet' formula used the artificial sweeteners sucralose and acesulfame potassium added to to reduce calories. In 2016, the caffeine was slightly reduced within a formula change. Its original formula also features a higher caffeine amount from 2007 to 2015. 2.7 (2014) Call of Duty: Advanced WarfareĬitrus Cherry is a Citrus Cherry flavor of Mountain Dew and has a red look, having a comparable tasting flavor and color to that of Code Red and Holiday Brew.2.6 (2014 - 2022) Promotionless Permanent Release.2.3 (2011) Call of Duty: Modern Warfare 3.

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